Business & Growth
Build profitable, compliant growth with pricing, unit economics, CRM retention, and scaling systems tailored for Canada and the United States.
Financial & Pricing Strategy
Make pricing a growth lever—not a guess. We model unit economics by SKU and channel, including COGS, freight, duties, platform fees, and marketing. Then we design pricing ladders, bundles, and promotion guardrails that protect contribution margin and payback. Tests validate thresholds and elasticity, while dashboards track CAC/LTV, MER/TACOS, and cash conversion cycles. The outcome: clear targets for revenue, margin, and inventory turns—and confident decisions about offers, wholesale terms, and retail MSRP in Canada and the U.S.
Legal & Compliance Support
Scale safely across borders. We coordinate with partner counsel on vendor and distribution agreements, privacy and marketing rules (CASL/CAN-SPAM), and claims/labeling compliance for Canada and the U.S. Where relevant, we align packaging, warranties, and customer communications with platform and retailer policies. Our playbooks reduce chargebacks, content takedowns, and account risks—while speeding approvals. You’ll launch campaigns, listings, and retail programs with confidence, backed by templates, checklists, and escalation paths that keep growth on the right side of the rules.
CRM & Customer Retention
Turn first-time buyers into loyal advocates. We map the lifecycle, segment audiences, and design email/SMS flows for onboarding, cross-sell, replenishment, and win-back. Offers, content, and timing are driven by contribution margin and product affinities, not guesswork. We implement loyalty and referral programs, measure cohort LTV, and diagnose churn causes by channel. Integrated with Shopify, Amazon post-purchase, and marketplaces where applicable, your CRM becomes a revenue engine—lifting repeat purchase rate and average order value across Canada and the U.S.
Business Scaling Advisory
Grow faster—without breaking operations. We set OKRs, dashboards, and meeting cadences; document SOPs; and align tooling across PIM/ERP, analytics, ad platforms, and CRM. Org design recommendations clarify roles, handoffs, and vendor management. For channel expansion, we stage inventory, financing, and cash-flow plans to avoid stockouts and overextension. Quarterly planning prioritizes the few initiatives that move margin and LTV. The result is a durable, execution-ready operating system that scales across Canada and the United States.
Contact Apex Creative
Ready to align sourcing, channels, and marketing under one accountable plan?
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